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Our Signature Mongolian Collection

Modern Color. Signature style

The Classic European Collection

Elegant & Timeless

Our Best Selling New Shade

The Blonde everyone wants

not all wigs are created equal: We didn’t set out to just make another wig. We set out to create the one we wished existed - beautifully natural, thoughtfully constructed, and designed for real life.

Our story

real conversations. real emotion. unfiltered hairlines.

see the Lu's difference up close

wear it your way

one iconic color, two ways to wear it

"Rachel" Active Wig

Shop the look

“Rachel” Headband Wig
“Rachel” Headband Wig Sale price$1,440.00
(5.0)
“Rachel” Hat Wig
“Rachel” Hat Wig Sale price$1,275.00
(5.0)
“Rachel” Headband Wig
“Rachel” Headband Wig Sale price$1,440.00
(5.0)
“Rachel” Hat Wig
“Rachel” Hat Wig Sale price$1,275.00
(5.0)
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Limited time only

Silk Top Topper Super Sale Up to 50% off

Shop our selection of silk top toppers during the Super Sale. Hurry up! use code SILKS50 at checkout

Shop now

collaboration

Lu's Wigs x @Wighair_dontcare

Danielle knows beautiful hair. A mom, a beloved voice in the hair community, and someone living with androgenic alopecia herself, she wanted to create the kind of blonde that feels effortless. Something soft, natural, dimensional and perfectly lived-in. The result is a classic salon-finished blonde that you’d never guess is actually a wig.

for the hours between hair

the off-duty essential

Comfortable Coverage for Everything in Between. Our Head Wrap Hats are Soft Enough for Sleep, Cute Enough for Daytime, and an Absolute Essential for No-Hair and Low-Hair Days

Use the left and right arrow keys to navigate between before and after photos.