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Our Signature Mongolian Collection 

Modern Color. Signature Style. Hair that feels like yours again

The Classic European Collection

ELEGANT & TIMELESS. CLASSIC COLOR. THE HAIR YOU’VE ALWAYS LOVED. 

Trusted by 3,400+ clients

Rated 4.9 ★

150K+ followers

Pay over time with Affirm, Afterpay or Sezzle

Free virtual consultations

Fully insured delivery worldwide

Meet our founder

Made by someone who has been there.

Lu has lived with hair loss since she was a teenager, so she knows exactly what it feels like to search for hair that looks like your own. She built Lu's Wigs to create the wig she couldn't find: natural, beautifully colored and made for real life.

Today more than 3,400 women have trusted Lu's Wigs with their hair, and every one of them becomes part of our inner circle.

Book a free consultation Read Lu's story

Real conversations. Real emotion. Unfiltered hairlines.

See the Lu's difference up close

Our best-selling wig

Danielle, the blonde everyone wants

Shop Danielle

Hat & headband wigs

Great hair in seconds

No lace to position. No hairline to perfect. Just put it on and go.

Hat Wigs

Headband Wigs

New to wigs?

Not sure where to start?

Free virtual consultation

Talk one-on-one with our team about cap size, color and style before you buy.

Book a consultation

Cap sizing kit

Try five cap sizes (XS–XL) at home for two weeks before choosing your wig.

Get the sizing kit

Shopping guide

Our step-by-step guide to choosing your first wig with confidence.

Read the guide

The Lu's Kids Fund

Lu lost her hair at 14. Now she makes sure other girls don't go without.

She knows what it feels like to look in the mirror and not see yourself. Through the Lu's Kids Fund, we gift custom human hair wigs to children up to 17 facing medical hair loss. Each one is fitted, colored and cut just for her, at no cost to her or her family.

Questions?

Everything you need to know

Still have a question? Email support@luswigs.com. We reply within 1–2 business days.