Wig Care 101: The Girl’s Guide to Longevity

Luxury hair deserves luxury care. With the right routine, your wig will stay soft, smooth, and full of life — giving you more good hair days, every day.

1. Wash Gently

Use sulfate-free, moisturizing shampoo and conditioner — never “clarifying” or “deep cleansing.” Wash only when it feels dry or heavy with product.

2. Air Dry Always

Pat gently with a towel and let it air dry fully before brushing or styling.

3. Hydrate Mid to Ends

Apply a lightweight argan oil from mid-length to ends — avoid the roots to protect knots.

4. Store Smart

When not in use, store your wig on a mannequin head or stand to preserve its shape and prevent tangling.

5. Use Low Heat

Keep heat tools below 340°F. Overstyling can shorten the life of the piece — less is more.

6. Detangle with Care

Start at the ends, work upward, and never brush wet hair.